The Sock You'll Actually Notice
The Everyday Sock, Elevated
Not for how it feels. For what you stop feeling.
- A flat-knit toe seam that kills the #1 sock complaint.
- Still soft after 100 washes.
- Low-profile, so it disappears under any shoe.
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365-Day Guarantee
Not right? Send it back, no questions asked.
Free Returns
Hassle-free returns on every order.
Sustainably Made
Modal from FSC-certified beech trees.
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SSL-encrypted payments, every time.
FAQs
How is Modal different from cotton?
Modal is softer, more breathable, and holds its shape far better than cotton wash after wash. It's also made from a renewable source — beech tree pulp.
Can I wear them with smart shoes?
Yes. The low-profile cut sits perfectly under dress shoes and trainers alike — no bunching at the toe.
How do I look after them?
Machine wash cold and air dry. Skip the tumble dryer and the modal fibres — and the sock — last a lot longer.
Do they run small?
No, they're true to size. Match to your shoe size; the full chart's in our size guide.
Are they sustainable?
Yes. Modal's made from FSC-certified beech using a closed-loop water process — far lower impact than cotton.